Chris Owens, CFP®
SpaceX is no longer just a rocket company. It has quietly become one of the most consequential businesses on the planet — and it is coming to public markets. Before you let the excitement carry you away, here is what retail investors need to know.
It’s Not One Business. It’s Three.
Most people picture SpaceX as a company that builds rockets and launches satellites. That framing is outdated. SpaceX generates revenue from three distinct pillars, each significant in its own right.
The first and largest is government and defense. NASA cargo and crew missions form the foundation, and a reported total of $20 billion in contracts for National Security Space Launch missions anchors the business with durable, long-term cash flow. The Falcon 9 rocket was most recently used in NASA’s lunar mission program, cementing SpaceX’s role as the country’s launch infrastructure of choice.
The second pillar is Starlink, its satellite internet service, and this is where the story gets genuinely interesting. As of 2025, Starlink has roughly 10 million users globally and is already generating an estimated $10 billion in annual revenue. Over half of those subscribers are located outside the United States, which signals real global demand — not just a domestic niche product. If Starlink continues scaling, it could position SpaceX as something closer to a global telecom monopoly in space than a traditional aerospace company.
The third pillar is commercial launches — selling rides to orbit for private satellite operators. Falcon 9 has launched hundreds of times, and its reusable rocket design has driven costs down dramatically, leaving competitors struggling to match its economics. When you put all three pillars together, the comparison that comes to mind is Verizon, Amazon Web Services, and Lockheed Martin — in orbit.
The Case for Buying
There are real reasons to be excited. SpaceX controls over half of all global orbital launches. That is not a startup’s market share — that is a near-monopoly’s market share, and it is growing. The reusable rocket program means costs keep falling while revenue holds steady, a rare combination in capital-intensive industries.
Elon Musk is reportedly allocating up to around 30% to retail investors. This above average for an IPO of this size, which is genuinely good news for retail investors. It means more liquidity and less of the tight, institutional-dominated float that makes early participation difficult.
There is also a historical data point worth keeping in mind. Companies that have gone public with at least $1 billion in trailing sales have, on average, kept pace with the broader market in the three years following their offering. Smaller, pre-revenue companies tend to underperform. SpaceX clears that bar by an enormous margin. This is not a speculative bet on a concept. It is a mature, revenue-generating business with proven demand.
The Case for Waiting
None of the above means you should buy without hesitation. There are four risks worth taking seriously.
The first is valuation. SpaceX is expected to enter the public market at somewhere between $1.5 trillion and $2 trillion. That makes it larger than Tesla and puts it in the same territory as Apple and Microsoft. At that price, the stock is not just reflecting what the company is today — it is pricing in global dominance, the future space economy, and potentially AI infrastructure in orbit. When a valuation already assumes the best-case scenario, there is very little room for the company to exceed expectations. The upside is already in the price.
This IPO is expected to raise more than $50 billion, which would surpass the previous record set by Saudi based oil company, Saudi Aramco in 2019. Let’s pause to see how that stock has performed:
Opened in December 2022 at a price of $94/sh. In February 2024, the price peaked at $168.60 /sh. It’s currently trading at $108.10 per share. For those buy and hold investors that got in at the beginning, that’s an annualized return of just 4.3%.
The second risk is Elon Musk. Markets are simultaneously drawn to and unnerved by him. His public statements have moved markets overnight, his timelines have a history of slipping, and his attention is divided across Tesla, xAI, and X, among other ventures. Buying SpaceX means accepting that volatility as a permanent feature of the investment, not a temporary distraction.
The third risk is governance. Like many founder-led IPOs, SpaceX is likely to use a dual-class share structure that preserves Musk’s outsized voting power. You may own a piece of the stock, but the decisions belong to him. For investors who care about having a voice, that matters.
The fourth is capital intensity. Space is genuinely expensive. Rockets fail, missions are delayed, and regulation can shift without warning. Even with strong and growing revenue, SpaceX will likely burn significant capital for years before free cash flow matures into something that can support the implied valuation.
How to Think About It for Your Portfolio
At Blue Rock, we believe every dollar in a portfolio should have a clear purpose. Before making any decision on SpaceX, the right question is not simply whether it is a good company, it clearly is, but what role it would play within your specific financial picture. Is this your growth allocation? Your speculative position? How does it interact with any other tech exposure you already hold?
SpaceX is a bet on three things at once: the commercialization of space, the future of global connectivity, and Elon Musk’s ability to turn science fiction into sustainable cash flow. That is an extraordinary combination of tailwinds and a meaningful set of unknowns rolled into a single stock. If you can articulate that thesis clearly and size your position accordingly, it deserves serious consideration.
The Bottom Line
At a trillion-dollar price tag, you are not getting in early on a scrappy startup. The potential is already priced in. What you are buying is expectations — and in markets, expectations are precisely where things can go wrong. That does not make SpaceX a bad investment. It makes it a high-conviction one. Go in with clear eyes, a well-defined position, and a genuine understanding of what you own. The stars are worth reaching for, just make sure you know what you paid for the ticket.
This post is for informational and entertainment purposes only and does not constitute investment advice. All investing involves risk, including loss of principal. Past performance is not indicative of future results. Please consult with one of our CERTIFIED FINANCIAL PLANNERS before making any investment decisions.
