MEET BLUE ROCK FINANCIAL GROUP:

Retiring to Sussex County? Get your personalized path to retirement success.

Blue Rock Financial Group is the area’s top financial planning resource. We help with all things related to your money – retirement income planning, investments, tax minimization strategies to name a few. Most financial firms focus on investments first, at Blue Rock, we focus on you first. What does a successful financial situation look like for you? Helping family? Creating memories? Traveling? Minimizing financial anxiety?

Everyone has different goals, however, Blue Rock Financial Group will help you feel comfortable in your money choices and Plan with Confidence for every facet of life. We are located in Rehoboth Beach, Delaware, and excited to meet you.

Schedule a free consultation with a
Blue Rock expert

Just tell us how to contact you.
OR
To speak with someone now, call us at

(302) PLANNER

By submitting this form, you acknowledge that you have directly provided the email and phone number contact information listed, further acknowledge that Blue Rock Financial Group has the option to use either method to contact you, and agree to the terms set forth in our Company Privacy Notice. If you need assistance, please email [email protected].

We’re one of the most comprehensive Financial Planners in Sussex County, as seen in:

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Why Choose Blue Rock Financial Group?

We’ve built financial planning for all that you are.

For Your Entire Life (Not Just Your Investments)

Every financial decision has an impact. We advise on your Current Financial Position, Investment Planning, Tax Planning, Insurance Planning, Estate Planning and more. When you make a decision in one area, it has an impact on all the others. Understanding that impact before you act will give you confidence the decisions you are making are the right ones.

The Highest Level of Financial Planning

Personalized financial advice goes beyond standard plans to meet your individual needs. How would it feel to have a partner to guide you once you are retired (unemployed)? For many, retirement equals freedom, and for some uncertainty. Our approach is comprehensive, to ensure your decisions don’t create unintended surprises in the future.

Fair Fees With No Surprises

Value has been lost in our society. Price is about getting more value than you pay. At Blue Rock, we are faithfully committed to providing far more value and peace of mind than we charge.

How We Can Help

Your goals are personal. Your financial plan should be too. We lay the building blocks for a more confident financial future - covering essentials, ensuring lifestyle, preparing for the unexpected, and/or leaving a legacy.

Life Milestones

  • Retirement Planning
  • Assisting Kids and Grandkids
  • Healthcare or medical expenses
  • Inheritance or death in the family
  • Elder care planning

Advisor Coordination

  • Working with your Accountant & Estate Attorney
  • Ensuring a cohesive plan among all
  • Asset Coordination – ensure documents match your goals
  • Trust Planning

Investments & Taxes

  • Investment management and optimization
  • Unique retirement income strategies
  • Market and tax law changes
  • Proactive tax planning
  • Asset location planning

Retirement & Estate Planning

  • Distribution strategies
  • Charitable giving
  • Gifting
  • Navigating Social Security
  • Healthcare planning
Get Started Now
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Private Wealth Management
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Private Wealth Management
HOLISTIC PLANNING & INVESTMENT MANAGEMENT FOR YOU
  • Our most comprehensive service
  • A committed financial planning team that proactively advises around your unique circumstances
  • Your financial plan is reworked annually to account for both small and large changes as the years go by
  • Effective communication to help you make informed decisions with confidence
  • Access to your own personal website to obtain easy access to all of your financial information and support, accessible from your computer or mobile
  • We act as the quarterback between you and all other professional advisors
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One-Time Financial Plan
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One-Time Financial Plan
A CUSTOM PLAN WITH THE RIGHT ADVICE AT THE RIGHT TIME
  • A series of meetings guided by your advisor to uncover your short & long-term goals
  • Unbiased answers and guidance from a CFP® to create your financial plan
  • Includes a roadmap to provide extended guidance so you stay on the path to achieving your desired financial outcomes
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Investment Management
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Investment Management
PORTFOLIO MANAGEMENT FOR YOUR MOST VALUED ASSETS
  • Minor adjustments to your portfolio based on broad market conditions
  • Investment considerations include tax minimization and distribution focus
  • Your team includes seasoned professionals with a global market view
  • Recommendations regarding the adjustment of risk as you approach your goals
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Retirement Income Planning
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Retirement Income Planning
KNOWING YOU HAVE A PLAN TO HELP YOU MOVE FROM SAVING TO LIVING.
  • Determine how much predictable income you'll get from Social Security, pensions, or annuities.
  • Look at the essentials and plan for expenses.
  • Develop strategies to balance growth potential and help generate income.
  • Determine how and when to make withdrawals so you can potentially keep more of your money in retirement.

Ways We Partner with You to Achieve Your Goals

Private Wealth Management

HOLISTIC PLANNING & INVESTMENT MANAGEMENT FOR YOU

  • Our most comprehensive service
  • A committed financial planning team that proactively advises around your unique circumstances
  • Your financial plan is reworked annually to account for both small and large changes as the years go by
  • Effective communication to help you make informed decisions with confidence
  • Access to your own personal website to obtain easy access to all of your financial information and support, accessible from your computer or mobile
  • We act as the quarterback between you and all other professional advisors

One-Time Financial Plan

A CUSTOM PLAN WITH THE RIGHT ADVICE AT THE RIGHT TIME

  • A series of meetings guided by your advisor to uncover your short & long-term goals
  • Unbiased answers and guidance from a CFP® to create your financial plan
  • Includes a roadmap to provide extended guidance so you stay on the path to achieving your desired financial outcomes

Investment Management

PORTFOLIO MANAGEMENT FOR YOUR MOST VALUED ASSETS

  • Minor adjustments to your portfolio based on broad market conditions
  • Investment considerations include tax minimization and distribution focus
  • Your team includes seasoned professionals with a global market view
  • Recommendations regarding the adjustment of risk as you approach your goals

How We Work With You

Take a look at what it’s like to work with Blue Rock Financial Group.
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Meet your CFP® Professional

You will have access to a team of CERTIFIED FINANCIAL PLANNER™ professionals--the highest possible certification--and go into detail about your full financial life story to focus on what matters most to you.
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Build a Plan & Put it Into Action

You’ll work with your CFP® professional to establish a strong foundation, reveal choices you didn’t know you had, and ensure you’re making the right decisions. We will work with you to execute your plan.
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Nurture Your Plan

Since your financial plan needs to keep evolving based on what changes in the world and in your life, we meet with you at least annually to completely rework your Financial Plan. Along with 2 additional check-ins, your CFP® professional is available to you when questions arise.
Learn more about how we build a personalized, high-impact plan to create your best financial outcomes.

We’re one of the most comprehensive financial services companies in Sussex County.

40

-

0

%

Average Net Worth
Increase Over 5 Years

49

%

Client
Retention

50

%

Advisors hold
Professional Designations

How We’re Different

At Blue Rock Financial Group, our success is only measured in terms of your satisfaction and financial security. We achieve this through personalized financial advocacy that’s changing expectations, industry-wide.
Blue Rock Logo

Traditional Financial Advisor

Robo-advisor

What am I actually getting?
Personalized, jargon-free advice for everything money impacts in your life + help executing your plan
Usually a 30-60+ page report that mostly focuses on your investments
A “robot” or algorithm, that manages your investments; sometimes can ask a person one-off questions for an additional fee
How is my planner qualified?
Always a CFP® professional (the highest possible certification) and fiduciary
Titles are unregulated and misleading - not always a CFP® professional
No, or limited access to, a financial planner
How will we meet?
A four meeting process to welcome you as a new client, then an annual review where the financial plan is completely redone. Also includes access to your CFP anytime through the year as needed
Typically one meeting per year to discuss investments
No--or only ad hoc--meetings
How will technology be used?
Easy-to-use platform with projections for your financial plan. You can run scenarios on your own or work with your advisor with your entire financial situation in one place
Online Access to past account performance only
Technology is typically the only service offered – no human interaction – DIY platform
How will my fees be calculated?
Fees are typically charged from the Assets we Manage – However, the differentiating factor is that the fee is based on complexity not just size of account.
Typically a % of what you invest, plus additional embedded fees. Advice only covers Investments which is just 1 of the 6 Disciplines of financial planning for retirees.
A % of what you invest. Cost increases as your money grows.
Get Started Now

How We’re Different

At Blue Rock Financial Group, we never earn commissions, so our success is only measured in terms of your satisfaction and financial security. We achieve this through personalized financial advocacy that’s changing expectations, industry-wide. Here’s how we set ourselves apart:

Blue Rock Logo
Traditional Financial Advisor
 Robo-advisor
What am I actually getting?

Personalized, jargon-free advice for everything money impacts in your life + help executing your plan

 Usually a 30-60+ page report that mostly focuses on your investments A “robot” or algorithm, that manages your investments; sometimes can ask a person one-off questions for an additional fee
What are the minimum assets required?

$0

 Typically $100K or more Varies
How is my planner qualified?

Always a CFPⓇ professional (the highest possible certification) and fiduciary

 Titles are unregulated and misleading - not always a CFPⓇ professional No, or limited access to, a financial planner
How will we meet?

Four meetings/year (on average) accessed from anywhere, on your schedule

 Typically one or two meetings/year, usually in-person, during business hours No--or only ad hoc--meetings
How will technology be used?

Easy-to-use platform with key info in one place

 Technology is usually not a central part of the service Technology is typically the only service offered
How will my fees be calculated?

One fixed fee based on your needs

 Varies; typically a % of what you invest, plus fees. Cost increases as your money grows. A % of what you invest, plus fees. Cost increases as your money grows.

What Blue Rock Clients Are Saying

Todd and James have always been ready to help and talk out decisions concerning our finances. Steering us and listening to our plans and working with us to make sure that we plan financially to make that happen! Can't say enough good things! It's hard to trust others with your hard-earned money...but we have not been disappointed.
Janet Nixon
The entire team at Blue Rock are outstanding: Todd, James, Carter, Jeff, Theo & Dawn! ALL Amazing! Personalized service, for people serious about obtaining financial success. Very help navigating retirement planning, as well as helping me offer a 401K to my employees.
Tom Hernan
James and Todd are always thorough and insightful.
George DeRitter
Todd Roselle has been a wonderful advisor and long-term planner!
Brad Houston

    What Blue Rock Clients Are Saying

    Todd and James have always been ready to help and talk out decisions concerning our finances. Steering us and listening to our plans and working with us to make sure that we plan financially to make that happen! Can't say enough good things! It's hard to trust others with your hard-earned money...but we have not been disappointed.
    Janet Nixon
    The entire team at Blue Rock are outstanding: Todd, James, Carter, Jeff, Theo & Dawn! ALL Amazing! Personalized service, for people serious about obtaining financial success. Very help navigating retirement planning, as well as helping me offer a 401K to my employees.
    Tom Hernan
    James and Todd are always thorough and insightful.
    George DeRitter
    Todd Roselle has been a wonderful advisor and long-term planner!
    Brad Houston

      Grow Your Knowledge

      We think financial planning information should answer more of the questions we all have and be less complicated. Learn about how we approach personal finance through our library of free articles that will help you deepen your financial literacy.

      When the Tide Shifts: Why Great Plans Still Need Adjusting

      May 15, 2025

      Unlocking the Hidden Power of 401(k) Contributions: A Tax Bracket Advantage You Don’t Want to Miss

      April 15, 2025

      The Illusion of S&P 500 Outperformance: Why Smart Investors Think Bigger

      March 15, 2025

      Explore More

      See for yourself why we’re one of the most comprehensive financial services companies in Sussex County, Delaware.

      Get Started Now

      Get Started

      To schedule a free consultation with a Blue Rock expert, fill out the form below and we will contact you within 24 hours.
      OR
      To speak with someone now, call us at

      (302) PLANNER

      By submitting this form, you acknowledge that you have directly provided the email and phone number contact information listed, further acknowledge that Blue Rock Financial Group has the option to use either method to contact you, and agree to the terms set forth in our Company Privacy Notice. If you need assistance, please email [email protected].